Up an attem!
It’s the weekend and it’s time to “do work.”
I don’t know if I ever told you, but Rachel (my wife) and I go to the gym regularly. A little while back Rachel lost her membership card so she started using her license to get in.
Every time we’d walk in, I’d hand them my card – they’s scan it and say, “Have a good workout” And when Rachel would hand them her license they’d bark, “DOES IT SCAN?” at her.
At first we thought it was funny, but after a while it started to get annoying. That’s when I mentioned that she should say “It scans” when she handed her license to them.
Yesterday we were on our way in for a workout when she handed the guy a card and confidently said, “It Scans!”
He grabbed it and tried to scan it – but it didn’t work.
Then he turned to Rachel and said, “I didn’t think this Walmart gift card would scan, but since you said so I just tried it.”
She was so embarrassed that she didn’t even realize it worked. Not only was the guy not barking “Does it scan” at her – but he was taking a card he knew didn’t work just because she confidently told him to do it.
This is no joke.
When you’re confident in what you’re handing people, it will raise their belief in you. And it’s no different in your advertising.
When you know you can help someone and you confidently present it to them you’ll stand out like a glowing green thumb – people will won’t be able to resist doing business with you.
But, confidence is just the beginning – if you really want your marketing to get you new leads each and every day you’re gonna need a good foundation – something that you can track and measure – something that you can quantify.
That’s why in this week’s episode of “Marketing and Productivity Radio” http://marketingandproductivityradio.com/episode-22/ you’re gonna learn the 4 pillars of an effective marketing campaign
After listening to this show you’ll be able to identify the four key areas of marketing and how each one works to bring you a steady stream of leads daily.