Friday December 4th, 2015
From the desk of Jonathan Rivera and Darin Persinger,
Did you know that according to the National Association of REALTORS™, agents with 2 years or less experience have a median net income of only $8,100 a year. And agents with 3 to 5 years experience are only netting $18,900 a year.
That puts most Realtors at or below the poverty line for the first 5 years of their career.
Real Estate has picked up lately and it has many homeowners thinking any real estate agent will do because it’s a “Seller’s Market” again.
Plus you have all these people rushing back in to sell real estate now because it’s “easy to sell real estate”
In an article by slate.com back in 2005 when sales came easy and home prices were high, they explain something called Zero-Profit
In a business with free entry, new participants will keep entering until no money
And becoming a real-estate agent is almost free
Gary Keller, author of Shift: How Top Real Estate Agents Tackle Tough Times, calls this The Law Of Equilibrium.
“As the number of transactions rises, so does the number of agents. Conversely, when the number of available transaction falls, so does the number of agents. People are attracted to the industry by the perceived income opportunity and driven out by the reality of the competition for it.”
But what this means is a bunch of newly licensed real estate agents who quit when the market was tough, have come back and are now your competition.
And that’s a big problem for you because the “easier” or “hotter” the market becomes, the more competitive it gets.
You might already hear people saying,
“I just got my license!”
“My co-worker sells real estate on the side”
“My neighbor got their real estate license and is selling again.”
This might be why you are still struggling to get more referrals and increase your income.
But it’s not your fault,
One of the Biggest Myths in Real Estate:
I’m going to let you in on of the biggest lies being told to real estate agents (especially new ones.)
People you know will give you referrals if you just ask.
When in fact there is a very good chance that the people you know are the least likely to refer you.
Because they don’t see you as a real estate agent. They still see you as a bartender, nurse or school teacher. Or as the stay-at-home mom, or the person who sold cars a few month ago, or their little nephew. They don’t know what you do now or how you can help them.
They don’t see you as a real estate agent, yet.
Because they’ve never EXPERIENCED you being one.
And it’s not realistic to think just because you have your real estate license now they will refer business to you.
Plus, a lot of agents struggle with staying top of mind because they don’t know how to follow up correctly to get referrals
According the National Association of REALTORS™, the typical REALTOR earned 21% of their business from repeat clients and customers and 21% through referrals from past clients and customers.
64% of all Sellers used their agent previously or were referred.
54% of buyers worked with an agent because of a referral or repeat business.
And that number is only going up.
That’s why its hard to understand how REALTORS™ with 3-5 years experience are netting an average of only $18,900 a year. That puts most Realtors at or below the poverty line for the first 5 years of their career.
A huge part of this lack of income comes from a lack of referrals and repeat business.
The one word secret to getting referrals
The Secret to getting more referrals is being “Referable.”
Being “referable” is more than just staying top of mind,
That’s only one small part of it.
You also have to know how to ask without being annoying or sounding needy.
But asking will do you no good if you’re not asking the right people.
If you don’t have the right follow up at the right time you’re missing out on referral that should be yours.
Here’s how the Referral Getter makes you “referable”
* How to get referrals from your database no matter how small it is
* The Four Pillars of getting referrals. (Keeping in Touch with your sphere is great, but that’s only one method. If that’s all you’re doing, you are missing out on the other 3.)
* How to get referrals from you clients before the transaction is even over
* Asking without sounding desperate
* A predictable way to get more referrals consistently
* How to story telling helps you get more referrals
* One thing you need to STOP doing immediately that is costing you referrals
* What a $25 Billion shoe company can teach you about first impressions
* How to develop a Referral Mindset (If you aren’t open to receiving referrals you’ll never get referrals)
* The Financial Adviser Case Study that is crucial to understanding the psychology of how you position yourself to ask for referrals
* An easy way to measure your clients happiness with you (Which can easily lead to more referrals)
* A simple way to get into Referral Conversations without having to awkwardly lead off with a script like “Who do you know…” (If the only time your sphere hears from you is to ask them for something, how do you think they’ll rate their relationship with you?)
Okay, here’s the deal:
You can have the Referral Getter System today to use and try for only $397.
That’s a drop in the bucket compared to the thousands of dollars some agents are spending on their website alone, and how many leads do they even get?
Not enough, that’s why they end up going with one of those high ticket “pay for leads” companies charging over$1,000 per month to get you cold leads you still have to do a bunch of work on before they amount to anything.
But you don’t have to worry about that with your referral leads,
They almost always close better than cold leads and they’ll cost you a fraction of what those other companies are charging to give you cold leads.
Plus, you can try the Referral Getter now for 30 days with absolutely no risk.
Because if you can’t see how the Referral Getter will work to get you more referrals then you can cancel any time within the next 30 days and you will be given 100% of your money back no questions asked.
But the Referral Getter isn’t for everybody,
If you’re the type of person that needs a lot of hand holding and you aren’t willing to do whatever it takes to have a profitable predictable business,
If you’re looking for an easy button that requires no work,
Then keep moving, because the Referral Getter is NOT for you.
But if you’re ready for more referrals without annoying your sphere with awkward conversations then get in now while you still can.
See you inside,
Jonathan & Darin
“Making Agents Rich”
You can have the Referral Getter System today to use and try with no risk for the next 30 days
Try the Referral Getter for one payment of $397
You have 30 days to use and try the Referral Getter. If you’re not completely satisfied you’ll get 100% of your money back.